Dan Raymond

Mac Cosmetics - Hypnotizing Holidays

Mac Cosmetics Motion Graphics Agency: Sense Marketing
Client: Mac Cosmetics
Creative Director: Adam Curry
Hypnotizing Holidays The flagship store for MAC in London, Carnaby Street was receiving a makeover for Christmas, focussed around the Hypnotizing Holidays campaign.
Challenge Use existing Hypnotizing Holidays video content, visuals and graphics to create an engaging piece of motion design that delivers the campaign message and presents the products. The end product will be used as part of a window display in the London store.
Solution Expressive typographic animations and image transitions were used to hook in the viewer and showcase the key products.
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